Why Reviews Matter?
Reviews Are Growing & Influence Sales
+67% vs last year
68% of purchases are influenced by reviews
Customers Expect Engagement
- 64% expect a response to a review.
- And yet – 63% of customers say that businesses never respond to their reviews.
Winning emerging brands are using reviews to:
- Improve operations
- Mine for unmet needs
- Uncover new ways to talk to their customers
But Responding to Reviews and Unlocking Insights is not Easy
- Data is unstructured and on multiple sites.
- It’s labor intensive to respond, with an unclear ROI.
- Extracting insights and responding required the latest tech capabilities to many do not have.