Announcing the 2018 Evergreen Awards

Recognizing the best rated and reviewed new products for 2018.

Why the Evergreen Awards?

Unlike much of other social media, online reviews are evergreen. They last for a long time – sometimes even years! And that enduring nature as well as the fact that customers are looking for an authentic validation of a potential purchase makes ratings and reviews a critical building block in driving sales and organic search.

10 categories were selected to represent a cross-section of new launches and size of industry. The categories were all consumable brands by choice, given ratings and reviews are increasingly important to purchase.

The categories are:

Baby Consumable

Baby Hardline

Cleaning Products

Food

Household Electronics

Large Appliance

Men’s Grooming

Petcare

Small Appliance

Women’s Beauty

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Consider these statistics:

97% of consumers go online to read reviews.
Online reviews are exploding! They’re up 67% from last year.
68% of purchases are influenced by reviews.
84% trust reviews as much as word of mouth.
64% expect a personal response to a review.
And yet – 63% of customers say that businesses never respond to their reviews.
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